The Blog

Tag Management: data layer/DOM-scraping pros & cons

Data Layer

Is the data layer the be all and end all of tag management? In this article, we explore the benefits and caveats of using a data layer versus DOM-scraping techniques.

Youtube video tracking with GTM and UA: a step by step guide

Youtube tracking with GTM and UA

June 20th, 2014 update! now supports multiple players on the same page includes optional code to add the necessary enablejsapi=1 to the video URL now track the video title instead of the video id During our GTM+UA webinar I was asked … Read Full Post

Using Universal Analytics to advance digital maturity

Cardinal Path blog post

It’s been hard to avoid the hype and excitement in the digital analytics and marketing community surrounding Universal Analytics (UA). UA is the next generation of GA’s platform and much has been written about its technical prowess and capabilities. All … Read Full Post

WASP for Chrome v1.0 now available

Cardinal Path blog post

Its a great day for the WASP development team:<Stéphane Hamel – WASP Father and Director of Innovation, Patrick Denny – Lead Bug Zapper and Developer, and Alex Langshur – Senior Harvester and Partner. Today we present to you WASP for … Read Full Post

eMetrics Boston: a step on the path to your digital analytics maturity

Cardinal Path blog post

It’s that time again! I will speak at my 27′th eMetrics conference! eMetrics Boston is one of the most important events in the digital analytics industry. For beginners, eMetrics is an initiation – a great opportunity to break the ice … Read Full Post


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