The Blog

Youtube video tracking with GTM and UA: a step by step guide

Youtube tracking with GTM and UA

During our GTM+UA webinar I was asked about tracking YouTube videos with the help of Google Tag Manager and Universal Analytics. I quickly demonstrated how we’re doing it in our WASP playground. Here’s a step by step guide to the … Read Full Post

Using Universal Analytics to advance digital maturity

Cardinal Path blog post

It’s been hard to avoid the hype and excitement in the digital analytics and marketing community surrounding Universal Analytics (UA). UA is the next generation of GA’s platform and much has been written about its technical prowess and capabilities. All … Read Full Post

WASP for Chrome v1.0 now available

Cardinal Path blog post

Its a great day for the WASP development team:<Stéphane Hamel – WASP Father and Director of Innovation, Patrick Denny – Lead Bug Zapper and Developer, and Alex Langshur – Senior Harvester and Partner. Today we present to you WASP for … Read Full Post

eMetrics Boston: a step on the path to your digital analytics maturity

Cardinal Path blog post

It’s that time again! I will speak at my 27′th eMetrics conference! eMetrics Boston is one of the most important events in the digital analytics industry. For beginners, eMetrics is an initiation – a great opportunity to break the ice … Read Full Post

WASP: “Trail buzzing” the field of digital analytics quality assurance

Cardinal Path blog post

One of the benefits of blogging since 2002 is that I can refer to old posts that are still relevant to this day, such as this excerpt from Tuesday, September 12, 2006:  “I was thinking about various ways of using … Read Full Post


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