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Dentsu Aegis Network Acquires North American Data Consulting Firm Cardinal Path

NEW YORK: March 10, 2016 — In response to a growing need for comprehensive, credible data solutions to help clients succeed in the digital economy, Dentsu Aegis Network today announces the acquisition of Cardinal Path, an award-winning digital data consulting firm in the US and Canada. Cardinal Path helps brands navigate a variety of data-related challenges … Read Full Post

DIGITAL MARKETING & ANALYTICS LEADER ANDREW EDWARDS JOINS CARDINAL PATH 

CHICAGO: February 4, 2016 —  Cardinal Path names Andrew Edwards Director of Digital Intelligence Cardinal Path, an award-winning digital data firm, has brought aboard digital analytics industry veteran Andrew Edwards to lead its business intelligence unit, and work with enterprise clients to help them compete and win on digital. “Marketers increasingly demand a combination of … Read Full Post

REPORT: STATE OF DIGITAL MARKETING ANALYTICS IN THE TOP 500 ONLINE RETAILERS

CHICAGO, Dec. 9, 2015 (GLOBE NEWSWIRE) — Cardinal Path, an independent digital data and analytics firm, today released a report on the use of digital marketing analytics and tag management solutions within the top 500 online retailers. “The complexity of the marketing technology landscape has exploded and marketers have to think about everything from data … Read Full Post

CARDINAL PATH ASSOCIATE DIRECTOR, DATA SCIENCE & ENGINEERING, TO FACILITATE CANADIAN IT STANDARDS SESSIONS

Cardinal Path’s Associate Director, Data Science & Engineering, Nathaniel Payne has been tapped to facilitate the face-to-face working sessions for the Information Technology Association of Canada’s (ITAC) Data Science & Analytics Steering Committee. As part of his contriubtion, Payne developed preliminary National Occupational Standards (NOS) which will be refined through the work of the committee. … Read Full Post

CARDINAL PATH NAMED DIGITAL ANALYTICS ASSOCIATION MOST INFLUENTIAL AGENCY/VENDOR OF THE YEAR

SAN FRANCISCO: April 2, 2015 —  Cardinal Path, an independent digital data and analytics firm, has been awarded the Most Influential Industry Agency/Vendor of the Year in the Digital Analytics Association’s (DAA) annual recognition of the people and organizations that have made a significant impact on the industry. ‘’First and foremost, congratulations to all of … Read Full Post

STEPHANE HAMEL GOES SOLO

Digital analytics thought-leader moves to advisory role with Cardinal Path CHICAGO: February 27, 2015 — Cardinal Path, an independent digital data and analytics firm, today announces the departure of Stéphane Hamel as an employee and his instatement as a member of its Advisory Board. After almost 4 years of helping to build Cardinal Path into … Read Full Post

CARDINAL PATH A MICROSOFT DIGITAL ADVERTISING PARTNER OF THE YEAR FINALIST

Awards recognize partners with ground-breaking solutions built on Microsoft technology. CHICAGO: May 28, 2014 — Cardinal Path, an independent digital data and analytics firm, has been named a finalist in the Microsoft Partner of the Year awards in the category of Digital Advertising. The annual awards celebrate top Microsoft partners that are solving customer challenges … Read Full Post

DAVID BOOTH RECEIVES DIGITAL ANALYTICS ASSOCIATION 2014 AWARD FOR EXCELLENCE

Award Bestowed in Practitioner of the Year Category SAN FRANCISCO, Calif. – March 19, 2014 – Last night the Digital Analytics Association (DAA) honored David Booth as a recipient of one of its annual Awards for Excellence, in the Practitioner of the Year category. This is the fourth year for the global awards competition, which … Read Full Post

CARDINAL PATH TRAINING ACADEMY LAUNCHES GLOBAL PROGRAM

Leading digital marketing training now available in Europe CHICAGO: March13, 2014 — Cardinal Path Training Academy, the leader in Google products training, today announced the expansion of its training offering into global markets through a partnership with AdveiSchool, a leading digital marketing trainer. Responding to the high-demand for Google Analytics and Google AdWords training worldwide, … Read Full Post

CARDINAL PATH WELCOMES PETER HANSEEN AS DIRECTOR OF BUSINESS DEVELOPMENT

Growing independent analytics firm continues to add enterprise-level talent to its roster. CHICAGO: January 30, 2014 — Cardinal Path, an independent digital data and analytics firm, today announced that Peter Hanseen joins the company as director of business development. Peter brings with him a decade of experience in the digital analytics space, and has held … Read Full Post