A solid line between website actions and revenues
What are the most meaningful, revenue-driving online actions that take place during the customer’s path to purchase? If a visitor takes action on your website – subscribes to a newsletter, views store locations, or watches a video- how much are these actions worth, in dollars? Purchase intent answers this question by combining the probability that a consumer will purchase a product (based on website actions) with a quantified dollar value for that action.
- Optimize campaigns towards high-value website actions that are highly predictive of future revenue (on- & off-line)
- Identify preset targets for your media agencies, giving clear direction for optimized media buys
- Continuous optimization in areas w/best ROI by using insights to guide testing plans
- Personalized across all assets to create future value
Deliverable: Outputs include quantified values (in dollars) of the expected revenue or profit value predicted by specific website actions. A report detailing the predicted revenue associated with specific website actions.