Marketing content should always be closing
This custom attribution model uncovers the influence or lift provided by your content so you can double-down on what works. Do you need more video or more product pages? What marketing content will best retain a user and what will serve as a closer? Content attribution analysis adds goalposts to your content strategy based on what is most valuable to your business.
- Allocate marketing budgets towards high-performing content
- Inform your content teams and creative agencies with data-driven precision
- Major potential for lift in conversions
Deliverable: Comprehensive findings for each area of content analyzed, a briefing on the business implications, and a detailed course of action to maximize ROI.