Merkle Named Leading Solution Partner by Contentsquare
Reading Time: < 1 minuteWe’re proud to announce that Merkle has been honored as the Leading Solution Partner in the Americas by Contentsquare, a recognition that celebrates our deep
Analytics Implementation
Drive clear and attributable marketing results with a best-in-class analytics deployment
What We Offer
Implementation Audit & Health Check
Comprehensive assessment of your current analytics infrastructure to identify gaps, ensure data accuracy, and uncover optimization opportunities.
Foundation Implementation & Migration
Expert setup or migration of analytics platforms (GA4, Adobe, Amplitude, etc.) ensuring robust, scalable, and accurate data collection tailored to your needs.
Tagging Strategy & Measurement Planning
Developing clear, consistent tagging strategies and measurement plans using GTM or other TMS, aligned with your core business objectives.
Consent Management & Governance
Implementing solutions (like CMPs) and establishing governance frameworks to ensure data privacy compliance (GDPR, CCPA) while maintaining data utility.
Our Toolkit
Our Approach
1
Discover & Align
Deep dive into your business goals, existing data ecosystem, and technical requirements through collaborative workshops and audits.
- Current implementation review
- Business requirements gathering
- Technical landscape assessment
2
Strategize & Design
Design a tailored measurement plan, solution design reference (SDR), and implementation roadmap outlining tools, tags, and configurations.
- KPI framework development
- Data layer and tagging specifications design
- Analytics tool configuration planning
3
Enable & Activate
Execute the implementation via tag management systems, perform rigorous QA testing, ensure data flows correctly, and provide documentation.
- Developer collaboration and tag deployment
- Perform pre- and post-launch tracking validation
- Launch support & client enablement
Ready to start building your data foundation?
Schedule a Discovery CallOur Commitment to Client Success
10,000+
Actionable Insights Delivered
3,000+
Implementations Completed
15
Countries
50+
Offices
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Great insights start with trusted data
Unlock the full potential of your data with a tailored analytics implementation. Connect with our technical experts to discuss your data architecture and implementation needs
