Digital Marketing, Analytics, and Data Science

Digital Analytics
Advisors to the Enterprise

We empower marketers to optimize outcomes using data.

Accelerate Digital Transformation with Google at the Core

The marketing landscape is changing quickly and the need to bring data and clarity into the decision-making process at scale is critical.

Merkle | Cardinal Path is the world’s leading partner for Google Marketing Platform services and solutions. Our global team of experts partner with enterprises to tackle their most complex digital marketing problems and surface the greatest opportunities.

From a data-informed roadmap to streamlined martech, and meaningful digital activation - we help brands build market share by delivering high-quality, data-first solutions with Google at the core.

Delivering a Modern Martech Stack: Google Marketing Platform

Google Marketing Platform (GMP) helps brands meet the new and emerging challenges head-on.

As a leading GMP partner and the world’s largest Google Analytics 360 Sales Partner, we help our clients deploy the Google Marketing Platform as a fully integrated suite for robust upstream capabilities.

Coupled with our proprietary solutions we empower brands and agencies to provide an optimized, future-proof, and privacy-hardened digital experience.

Sharing Knowledge Strengthens Our Own

Discover Our Latest Insights, Ideas, and Perspectives.

The AI Visibility Playbook: Strategy Meets Analytics

Reading Time: 2 minutesThe digital world feels like it’s spinning faster than ever. AI-powered assistants, you know them: Google’s AI Overview, ChatGPT, and Claude are quickly and dramatically

OOPS! The Consumer Signal You Might Be Overlooking in Your Privacy Strategy

Reading Time: 2 minutesThe rise of browser-based Opt-Out Preference Signals (yes, OOPS) is quietly reshaping online consent experiences. Also known as Universal Opt-Out Mechanisms (UOOMs), these signals help

Merkle Named Leading Solution Partner by Contentsquare

Reading Time: < 1 minuteWe’re proud to announce that Merkle has been honored as the Leading Solution Partner in the Americas by Contentsquare, a recognition that celebrates our deep

For A Data-Driven Economy

We empower better decision-making by stitching together technology and human capabilities, eliminating costly siloes, and elevating digital maturity across the organization.

Transform with

Google Playbook

With best-fit martech, a comprehensive roadmap, and organizational enablement, brands can achieve their full potential and secure a competitive future through Google-powered digital transformation.

Meet the incredible people behind the data

Our award-winning team includes analysts, statisticians, data scientists, developers, technologists, and digital marketers from diverse experiences and backgrounds. Our highly disciplined team works to extend your expertise and super-charge your organization.

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