
Unlocking the Full Potential of Amplitude Analytics with the Browser SDK
Reading Time: 3 minutesOne of the first decisions a new Amplitude client must make is how to ingest data into the platform. Amplitude supports a variety of ingestion
We empower marketers to optimize outcomes using data.

The marketing landscape is changing quickly and the need to bring data and clarity into the decision-making process at scale is critical.
Merkle | Cardinal Path is the world’s leading partner for Google Marketing Platform services and solutions. Our global team of experts partner with enterprises to tackle their most complex digital marketing problems and surface the greatest opportunities.
From a data-informed roadmap to streamlined martech, and meaningful digital activation - we help brands build market share by delivering high-quality, data-first solutions with Google at the core.
Google Marketing Platform (GMP) helps brands meet the new and emerging challenges head-on.
As a leading GMP partner and the world’s largest Google Analytics 360 Sales Partner, we help our clients deploy the Google Marketing Platform as a fully integrated suite for robust upstream capabilities.
Coupled with our proprietary solutions we empower brands and agencies to provide an optimized, future-proof, and privacy-hardened digital experience.
Discover Our Latest Insights, Ideas, and Perspectives.

Reading Time: 3 minutesOne of the first decisions a new Amplitude client must make is how to ingest data into the platform. Amplitude supports a variety of ingestion

Reading Time: 2 minutesA Recap of the Merkle Cardinal Path & Google NYC Event – Nov 20, 2025 On November 20th, Merkle Cardinal Path and Google hosted an

Reading Time: 2 minutesWe’re thrilled to announce that Merkle Americas has officially agreed to become the platform’s first-ever reseller in North America. This partnership enhances and expands the

We empower better decision-making by stitching together technology and human capabilities, eliminating costly siloes, and elevating digital maturity across the organization.

With best-fit martech, a comprehensive roadmap, and organizational enablement, brands can achieve their full potential and secure a competitive future through Google-powered digital transformation.
Our award-winning team includes analysts, statisticians, data scientists, developers, technologists, and digital marketers from diverse experiences and backgrounds. Our highly disciplined team works to extend your expertise and super-charge your organization.
