Last week, I laid out some general guidelines for writing any press release. This week, I’d like to discuss the extra things you have to consider when the press release you’re writing is primarily for SEO purposes.
As far as possible, follow all the general rules described in my previous entry. After all, an SEO press release is still a press release! For SEO purposes, add the following considerations:
*Keywords in “anchor text” are critical: there is little point in issuing an SEO press release that doesn’t link to your website, preferably with keywords in the anchor text.
Coming next week: what to do when the general guidelines (discussed last week) conflict with the SEO guidelines (above).
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