Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

On Monday, January 25, 2016, we had a successful webinar on “Best Practices for Google Analytics Configuration and Reporting” by our Google Analytics Training Director, Eric Fettman, as well as Roberto Croci from Google Analytics, South East Europe, Middle East & Africa.

What We Covered

Designed to be hands-on and highly practical for intermediate GA users, this webinar explored the following topics for taking greater advantage of Google Analytics:

  • Configuring Goals and Funnels
  • Mapping Behaviors and Constituencies to Google Analytics Segments
  • Streamlined Analysis and Presentation with Custom Reports
  • Intelligence Alerts for Proactive Notification

If you missed it, view the recording below:

[videoembed url=””]

Also, be sure to register for our future webinars.


State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..