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A quick FYI to our readers: coming up on January 26th is our first Online Persuasion webinar. Presented by Michael Straker, of our Persuasive Web Design series, this one focuses on Social Proof and how you can use that to influence visitors.

From the webinar page:

In this webinar series, Michael Straker explains how to use the techniques of advertisers, psychologists and behavioral economists, to create websites that motivate visitors to ACT.

In the first of this series, Michael will explain why – when faced with a decision – we tend to look at what others are doing, then simply follow the pack. He’ll discuss The Power of Social Proof, including:

  • How to harness its power to maximum effect.
  • The pitfalls of negative social proof, and how to avoid it
  • How to overcome “diffusion of responsibility”

You can read our page on the webinar, or just register now.

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Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.

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You should receive a confirmation email from GoToWebinar with your unique webinar login information. If you do not receive this email or have trouble logging in to the event, please email asmaa.mourad@cardinalpath.com.

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Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

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2020 Online Behavior Live Dashboard

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