Our Training and Education Consultant, Damaris Lasa, chatted with our Machine Learning Engineer, Justin Marciszewski to talk about Machine Learning for Marketers and Analysts. Click on the video below to hear about:
- How to go beyond “traditional” retargeting to find additional factors of intent.
- How to work with a combination of conversion signals too subtle or complex to be detected through UI-based reporting in your analytics tool.
With the help of algorithmic machine learning, leveraging both domain knowledge and computing power, you can unlock new opportunities in your data.
View the slide deck.