Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

Our Training and Education Consultant, Damaris Lasa, chatted with our Machine Learning Engineer, Justin Marciszewski to talk about Machine Learning for Marketers and Analysts. Click on the video below to hear about:

  • How to go beyond “traditional” retargeting to find additional factors of intent.
  • How to work with a combination of conversion signals too subtle or complex to be detected through UI-based reporting in your analytics tool.

With the help of algorithmic machine learning, leveraging both domain knowledge and computing power, you can unlock new opportunities in your data.

View the slide deck.

Watch below:


State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..