Studies show that shoppers who buy in-store as well as online have a 30% higher lifetime value than those who shop using only one channel. Omnichannel is about more than just cross-channel marketing. It’s really about cross-channel marketing done right, by providing a personalized, consistent, and seamless experience across devices and locations. For a concise explanation of the differences between multi-channel, cross-channel, and omnichannel marketing, check out Adobe’s blog on the evolution of the customer experience.
Consumers have high expectations when it comes to consistency and seamlessness between shopping experiences online and in stores, and organizations are catching up to these expectations but not without struggles.
Join us for a webinar hosted by Internet Retailer on Thursday, April 28th at 11 A.M. Pacific / 2 P.M. Eastern to learn more about enabling omnichannel marketing in achievable, step-by-step ways, and working towards providing the experience your customers want. Corey Koberg, a founding partner of Cardinal Path, and Chuck Hemann, Director, Digital Analytics for Intel Corporation, will discuss:
- Data architecture: enabling the collection, connection, and activation of data to support personalization within channels
- Understanding customer journeys as a critical step of omnichannel marketing
- Real-life examples of omnichannel programs in action