In this webinar, June explores advanced attribution: if it makes sense for your organization, the management, technical, and analytics skill sets – and the executive support – that you need for a successful advanced attribution program, and the political considerations of moving towards a more holistic attribution model that recognizes assisting channels, both digital and offline, rather than last-click only.
[videoembed url=”https://youtu.be/mEGiTnH_92Q”]
For more about Google Analytics Breakthrough, visit http://www.gabreakthrough.com
Don’t forget to sign up for our upcoming webinars in the Analytics Breakthrough series.
Google announced on April 23 that it will again delay third-party cookie deprecation (3PCD) in…
Funnel reports have long been one of the most actionable reports in a marketing analyst’s…
GA4’s Monetization reports provide organizations with simple but actionable views into the revenue-generating aspects of…
This website uses cookies.