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In this webinar, June explores advanced attribution: if it makes sense for your organization, the management, technical, and analytics skill sets – and the executive support – that you need for a successful advanced attribution program, and the political considerations of moving towards a more holistic attribution model that recognizes assisting channels, both digital and offline, rather than last-click only.

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State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..