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In this webinar, June explores advanced attribution: if it makes sense for your organization, the management, technical, and analytics skill sets – and the executive support – that you need for a successful advanced attribution program, and the political considerations of moving towards a more holistic attribution model that recognizes assisting channels, both digital and offline, rather than last-click only.

[videoembed url=”https://youtu.be/mEGiTnH_92Q”]

 

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