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As analysts, our objective is to gain insights and drive improvements based on data, but are we hindering our own efforts by ignoring the human aspect of the data when we’re presenting our findings to executives, managers, and other stakeholders? Author and industry expert Meta Brown joined Feras and Eric to discuss the importance of data storytelling to attract greater attention, create more memorable and impactful presentations, muster the resources needed to drive improvement, and generally increase your influence and effectiveness as a change agent.

Don’t forget to sign up for our upcoming webinars in the Analytics Breakthrough series.

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For more about Google Analytics Breakthrough, visit http://www.gabreakthrough.com

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