Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

Brain Katz approaches my desk – smiling lightly, shaking his head in disbelief. I know what this means: He’s come across a woefully unusable website and is dying to share it with me…

“Go ahead. Make my day.”

He does. This time, it’s www.oakley.com. The sunglasses people.

Pretty, to be sure. And if you like black, wow have you found your website. But if you actually want to read text, be prepared to strain.

I guess we should cut Oakley some slack. Their products are the epitome of trendy. So on their website, image and branding should trump usability. In fact, for Oakley, an Amazon-like experience would be wrong.

Still, even on a fashion-oriented website like Oakley, shouldn’t there be some concession to usability?

This is the first time I’ve ever seen a black-on-black search box. It’s a good thing it’s properly located (at top right) or nobody would stand a chance of finding it.

 

Even if you do find it, it’s ridiculously hard to use. As you type, text is barely legible. How do you spot errors?

 

To Oakley’s credit, once you enter their Store, usability improves. But their Home page — and the other branding pages — are classic examples of image trumping usability.

What are your favorite examples? If you stumble across a funny case of “user be damned”, please post a comment below. We can learn a lot about good usability by examining bad usability.

Sharing is caring!

Popular

COVID-19 Crisis Navigator​

In partnership with Dentsu, Cardinal Path helps you distill the overwhelming news and information into a bi-weekly report highlighting emerging trends and insights during the pandemic.

EXPLORE THE REPORT

Message Sent

Thank you for registering.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Message Sent

Success!
Your message was received.

Thank you.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Click here to download access the tool.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Thank you for submitting the form.

Thank you for submitting the form.

Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Thank you for registering.

Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for your submission.

Message Sent

Thank you for registering.

You will receive a unique link to view the webinar via email.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Success! Thank you
for reaching out.