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On Tuesday the 4th of December from 7:00AM to 9:30AM at the Terminal City Club, 837 West Hastings Street, Vancouver VKI Studios with be hosting the first WAA & eMetrics breakfast event.

This event will feature Jim Sterne, founder of the eMetrics Marketing Optimization Summits, and founding Chairman and current President of the Web Analytics Association. Jim will be speaking about the current maturity of the web analytics industry. He will share insights into the level of expertise among today's practitioners; challenges they face; the opportunities that are available; and the role we play as companies adopt the continuous improvement method of marketing optimization (at VKI Studios we have branded this as our Hippo Tango service) and truly start listening, engaging and participating in a dialogue with customers.

In addition to Jim's presentation I will be presenting a recent case study that we have put together on marketing/landing page optimization. This case study will focus on the use of web analytics and testing (in this case Google Analytics and Google's Website Optimizer) and the importance of planning and process to maximize results.

This event is targeted at people who want have an interest in marketing optimization, web analytics, and testing. I hope that attendees will gain a solid understanding of the current state of the analytics arena from Jim and an appreciation of the benefits of becoming a data driven organization and the importance of planning and process from my presentation.

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Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.
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