At VKI Studios we honestly believe that there isn’t a website that we can’t improve. To put this statement to the test we select one well-know website and quickly look for 10 things that we think could be done better. So far we have looked at Audi, Sony, Samsung, Boeing, Toshiba, and Coca-Cola. Each one of this websites was designed by a team of highly experienced designers and web developers. These teams are able to create clean, and professional looking websites, but they all fall prey to a number of common usability traps.
It is our hope that by creating usability snapshots of some of the largest corporations’ websites, that people will realize that just because a website looks pretty that doesn’t mean that it functions well.
We would like to hear your feedback on our usability snapshots, and if you have a website that you would like us to take a look at please submit it to us for consideration.
If you’ve ever stared at a Google Analytics dashboard wondering where to start, or wished…
One of the first decisions a new Amplitude client must make is how to ingest…
A Recap of the Merkle Cardinal Path & Google NYC Event – Nov 20, 2025…
This website uses cookies.