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At VKI Studios we honestly believe that there isn't a website that we can't improve. To put this statement to the test we select one well-know website and quickly look for 10 things that we think could be done better. So far we have looked at Audi, Sony, Samsung, Boeing, Toshiba, and Coca-Cola. Each one of this websites was designed by a team of highly experienced designers and web developers. These teams are able to create clean, and professional looking websites, but they all fall prey to a number of common usability traps.

It is our hope that by creating usability snapshots of some of the largest corporations' websites, that people will realize that just because a website looks pretty that doesn't mean that it functions well.

We would like to hear your feedback on our usability snapshots, and if you have a website that you would like us to take a look at please submit it to us for consideration.

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State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..