Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

The Language report shows visitor data based on the language configured in the visitors’ operating system. That is important to keep in mind when using this report. Just because I have my operating system configured in American English does not necessarily mean I am visiting your site from the United States or that my native language is English. This is not a geographical report. Where it can be useful however, is in developing your site to meet your users’ needs and deciding where to put your marketing dollars. Do I have a large percentage of Spanish speaking visitors? Maybe French speakers come to my site in high numbers but bounce after viewing my landing page. Should I have a French version of my site?

Navigate to the language report from the menu on the left under the visitors heading. Your default view is going to be visits. But use the drop down box (1) to select a view that works for you and to compare metrics.

If you have goals set up be sure to gather insights from the goal conversion (2) tab. Do Japanese speakers (or those with their operating systems configured for Japanese) sign up for more newsletters or place items in their shopping cart more than English speakers? Maybe a newsletter geared towards that user’s language or products tailored for a Japanese market makes sense. Find the insights and use them to improve your users’ experiences on your site.

To help you use and understand this report better, here are few of the more common language codes:

de-at – German Austria
de – German Standard
el – Greek
en – English
en-ca – English Canada
en-gb – English United Kingdom
es – Spanish
fr-ca – French Canada
fr – French Standard
he – Hebrew
it – Italian Standard
ja – Japanese
ko – Korean
nl – Dutch Standard
pl – Polish
pt-br – Portuguese Brazil
pt – Portuguese Portugal
ru – Russian
zh-cn – Chinese PRC
zh-tw – Chinese Taiwan

Up Next: Visitor Reports – Visitor Trending – Visits

Sharing is caring!

Popular

COVID-19 Crisis Navigator​

In partnership with Dentsu, Cardinal Path helps you distill the overwhelming news and information into a bi-weekly report highlighting emerging trends and insights during the pandemic.

EXPLORE THE REPORT

Analytics Rising Logo

FREE VIRTUAL EVENT

October 14

Practical Strategies Delivered By Top Minds in Digital Marketing

Register for #AnalyticsRising and get a Starbucks Gift Card when you share the news.

Message Sent

Thank you.

Click here to download access the tool.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Success!
Your message was received.

Thank you.

Message Sent

Thank you for registering.

Thank you for submitting the form.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for registering.​

Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Thank you for submitting the form.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Thank you for registering.

Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.
Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Message Sent

Success! Thank you
for reaching out.