Understand how digital marketing will evolve in response to the cookieless future. Download Deconstructing the Cookieless Future Whitepaper.

In these days of viral videos, there is some pretty entertaining content out there. There are millions of videos on YouTube alone, and there are plenty of other sites out there like Break.com and Newgrounds with millions of videos all their own. Even non-traditionally video oriented sites like CNN.com and Disney are posting videos for user entertainment. With so much content spanning so many sites, it is easy to spend hours searching for “that one video I saw on that one site”…enter Truveo into this new landscape of video search.

Truveo is a video search engine that indexes many popular websites for videos. It offers users a one-stop shop for search and viewing of their favorite virals. Since it pulls content from partner sites, it offers unique opportunities for search engine marketing, giving aspiring marketers another avenue to have their content reached. An effective marketing strategy can open a completely new world of millions of possible leads.

Although they were at first regarded as a way of reaching primarily younger audiences, viral videos are quickly becoming a medium for populations for many different demographics and backgrounds to come together over their mutual interests. Many companies have already leveraged these mediums effectively to create positive public buzz, and one example is Dos Equi’s Most Interesting Man in the world, which has created buzz all over the blogosphere (like this, this, and this).

Truveo’s true potential lies in its international audience, which grows daily and has reported to constitute over 70% of their traffic. Many of their most popular videos are from young emerging markets like India and China, which creates an excellent opportunity for marketers to gain a visible presence in commercially exciting areas of growth. Marketers looking to go international may be able to leverage it as a viable option for creating buzz in different markets, and it is definitely worthy of a follow-up.

Message Sent

Thank you for registering.

Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Thank you for submitting the form.

Thank you for submitting the form.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Click here to download access the tool.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Success!
Your message was received.

Thank you.

Thank you for registering.

Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Your request has been submitted and a rep will reach out to you shortly.

Message Sent

Thank you for your interest.

Thank you for registering.

You should receive a confirmation email from GoToWebinar with your unique webinar login information. If you do not receive this email or have trouble logging in to the event, please email asmaa.mourad@cardinalpath.com.

Thank you for subscribing!

You're now looped into the world's largest GMP resource hub!

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for registering.​

Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

2020 Online Behavior Live Dashboard

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Success! Thank you
for reaching out.