In these days of viral videos, there is some pretty entertaining content out there. There are millions of videos on YouTube alone, and there are plenty of other sites out there like Break.com and Newgrounds with millions of videos all their own. Even non-traditionally video oriented sites like CNN.com and Disney are posting videos for user entertainment. With so much content spanning so many sites, it is easy to spend hours searching for “that one video I saw on that one site”…enter Truveo into this new landscape of video search.
Truveo is a video search engine that indexes many popular websites for videos. It offers users a one-stop shop for search and viewing of their favorite virals. Since it pulls content from partner sites, it offers unique opportunities for search engine marketing, giving aspiring marketers another avenue to have their content reached. An effective marketing strategy can open a completely new world of millions of possible leads.
Although they were at first regarded as a way of reaching primarily younger audiences, viral videos are quickly becoming a medium for populations for many different demographics and backgrounds to come together over their mutual interests. Many companies have already leveraged these mediums effectively to create positive public buzz, and one example is Dos Equi’s Most Interesting Man in the world, which has created buzz all over the blogosphere (like this, this, and this).
Truveo’s true potential lies in its international audience, which grows daily and has reported to constitute over 70% of their traffic. Many of their most popular videos are from young emerging markets like India and China, which creates an excellent opportunity for marketers to gain a visible presence in commercially exciting areas of growth. Marketers looking to go international may be able to leverage it as a viable option for creating buzz in different markets, and it is definitely worthy of a follow-up.