Understand how digital marketing will evolve in response to the cookieless future. Download Deconstructing the Cookieless Future Whitepaper.

Just two weeks ago, I wrote that “it’s not often useful new [UX] tools come out”. Then days later I was advised of another great enhancement, this time to ZURB’s Verify app.

When I first reviewed Verify 1 ½ years ago, I was impressed. It provides a whole suite of tests (click tests, memory tests, preference tests, etc.) that you can use on finished web pages or even mock-ups. (See my original review.)

Now it’s even better, as they’ve added three more very handy features.

Mobile Devices

Now you can also test on tablets and phones, not just desktops. If your test only really applies to one type of device, you can specify whether it’s intended for desktop, phone or tablet. Only those on the platform you specify will be included in your test.

“Multivariate” Tests

ZURB refers to this new feature as Multivariate Testing, but it’s a bit different from what some of us think of as Multivariate testing.*

On Verify, “multivariate” means testing multiple variations against a control. For example, in a preference test, each tester chooses between the control and one of multiple variations. Call it what you will, I can see lots of applications for such tests.

“Buy Results”

It used to be that you had to find your own test subjects. But now, Verify maintains a database of testers. You can purchase blocks of 25, 50 or 100 users to test on. In most cases, it costs $1 per test.

So, another useful and inexpensive UX tool has gotten even better. It’s been a great couple of weeks in the User Experience universe.

* To my mind, “multivariate testing” is a different animal altogether: A page is broken down into sections, with multiple elements being testing simultaneously. (Simple example: 3 different photos, and 3 different headlines.) This multivariate test would reveal not only which version of each element works best, but how the various combinations of elements interact. (Same simple example: which headline works best with which photo.)

Message Sent

Thank you for registering.

Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Thank you for submitting the form.

Thank you for submitting the form.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Click here to download access the tool.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Success!
Your message was received.

Thank you.

Thank you for registering.

Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Your request has been submitted and a rep will reach out to you shortly.

Message Sent

Thank you for your interest.

Thank you for registering.

You should receive a confirmation email from GoToWebinar with your unique webinar login information. If you do not receive this email or have trouble logging in to the event, please email asmaa.mourad@cardinalpath.com.

Thank you for subscribing!

You're now looped into the world's largest GMP resource hub!

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for registering.​

Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

2020 Online Behavior Live Dashboard

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Success! Thank you
for reaching out.