Purchase intent is an exciting new tool in the predictive analytics bag. A purchase intent analysis is a statistically modeled approach to assessing the actual dollar value of digital actions and touch points. It involves compiling data from a variety of different sources — both online and offline — and merging them all together to understand which variables have the greatest impact on the organization’s most important objectives.
If you’d like to learn more about connecting the dots between online and offline channels, check out my latest article on Marketing Land.
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