Categories: Web Analytics

Urchin 6.6 Released

Urchin 6.6 has just been rolled out and you will want to get your hands on it right away! Although this is a point release (from 6.5 to 6.6), the Urchin 6.6 feature list is quite impressive. The folks at Google must have been burning the midnight oil to get these many features packed up in this one release. 🙂 Here are the highlights:

Deep, deep, deep integration with Google AdWords
Data Export API
External Authentication (LDAP)
Auto CPC cost data import from Yahoo
A number of Admin, Log Processing, Security and Utilities bug fixes and enhancements

If the above has piqued your interest, then read more below. 🙂

Urchin Integration with AdWords

Budget Alerts: Notification when AdWords campaign budget is about to expire.
Keyword Generation Tool: Addition of the Keyword Generation tool in Urchin, add & delete keywords in your AdWords campaigns.
Direct Access to AdWords: Skip the AdWords login process, directly link from Urchin to AdWords after proper set up, save time.
Dynamic Keyword Insertion: Import cost data simply from AdWords with this new feature which inserts a dynamic keyword insertion tag {keyword} in ad destination URLs.
AdWords Optimizer: Optimize AdWords campaigns in Urchin & those changes are automatically applied in AdWords.
Copy Campaign Tool: Copy campaigns from other ad networks into AdWords.

New Urchin Metrics & Reports

Performance Comparison: Compare & Analyze campaign performance from all sources & mediums.
Time on Site: Dig into customer engagement with visitor time on site information.
Campaign & Keyword Views: Reports display paid campaign & keyword data.

Urchin API

Export your data from Urchin and run your own application. Protocols supported: SOAP 1.x & REST

Other Enhancements & Bug Fixes

Demo license change. Profiles & log sources now have a limit of 5 each. No other limits have been implemented.

Go to our Urchin sofware page to download the new Urchin files. For additional information about Urchin, contact one of our experts.

Feras Alhlou

Chief Technology Officer Feras Alhlou previously co-founded E-Nor in 2003 and served as President until its acquisition by Cardinal Path in 2019. Feras is passionate about his work with some of the world’s most recognized brands and public sector organizations to deliver data-driven marketing value. A recognized thought leader on the Google Marketing tech stack, he has traveled the globe educating businesses, practitioners, and consultants, and he’s also co-author of Google Analytics Breakthrough: From Zero to Business Impact. Feras received a Masters of Engineering Management degree from the University of South Florida and a Bachelor of Science degree in Electrical Engineering from the University of Tulsa. He is a Certified Web Analyst, Board Member for Red Cross Northern California, and a 3rd-degree black belt in Aikido.