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I am attending a web analytics conference in San Francisco (www.eMetrics.org), the leading conference in web analytics, and Google just announced their new analytics software. They have also announced it on their analytics blogs, analytics.blogspot.com.

We have seen the software and once again the guys & gals at Google have done an amazing job. The new software provides advanced segmentation and reporting that will help us better analyze the data instead of spending all our time on reporting the data.

I will be sharing my newfound knowledge with the IC community once Emetrics is over.

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