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Quiet week, but some good content. Sadly I’m a little too rushed this week to talk about it in detail, so you all will have to read it for yourselves.

We’ve got Google’s new phrase based optimization, teens on twitter, and Canadian copyright craziness.

 Internet Marketing and SEO

  • We start the week with one of those Huo Mah articles that remind me of why I read his blog:what you need to know about phrase based optimization.
  • Next up, Techcrunch with Why Don’t Teens Tweet? We Asked Over 10,000 of Them. Lots of statistical data that’ll be good for anyone marketing to teens. My favourite? 67% of teens think Twitter is a passing fad.


 Web Analytics
eMetrics: Rules for Analytics Revolutionaries from LauraLee Dooley on Vimeo.

 Web Usability
  • We’ll start out usability with something more fun than useful, Some Fun Eye-Tracking Heatmaps from 90percentofeverything. As noted, what these really illustrate is not what people are thinking but how our eyes scan objects, even if we’re not actively thinking about those things.
  • Another top ten list? Oh god I feel so dirty. Carsonified with The top 10 UX myths
  • Finally Avinash Kaushik (in UX!? yeah I know) talking about testing your user experience. The point he illustrates—with examples!—is that no matter how good your design is, testing can let you in on insights that you would never otherwize know.

 Miscellaneous links of the week:

  • Did you know that 98% of mobile devices used at coffeeshops are Apple devices? Well, they do have the majority share on the smartphone market in in North America. Lots of great mobile statistics as well.
  • Finally, just to give you a taste of Canadian politics, the Toronto “town hall meetings” on copyright reform were on the 27th. After three attempts to reform copyright in the last few years (one dying as the government changed, one getting laughed out when the media found out that the ministers proposing it had been taking “campaign contributions” in exchange for his support, and one entered by our minister of the environment [a serious ‘WTF’ moment] and just barely failing at vote) the CRIA is at it again. This time, apparently, they both stacked the meetings with CRIA people, and threatened to have people (on government property) handing out fliers arrested (including NDP representatives!). Seems to be to be a tad anti-democratic, really.


State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..