Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

united nations top 50 countries google analytics adoption banner

We do quite a bit of analytics consulting for government agencies and it’s really inspiring to see what some of the organizations do with digital marketing. Many governments globally, not just here in the U.S., invest heavily in e-government initiatives and, as the U.N. defines it, “…the employment of the Internet and the world-wide-web for delivering government information and services to citizens.”

As a matter of fact, the U.N. has a number of studies and surveys to rank global leaders in e-Government initiatives, including this survey that ranks top 50 countries (for more information on the criteria of choosing the top 50, reference the survey).

On our end, and in a similar fashion to what we publish on digital analytics adoption in the Fortune 500 every year, we thought we’d assess the digital analytics adoption of the U.N.’s top 50 e-governments. We expect wide-spread adoptions of digital analytics among the leaders, since we’d assume to be in the top, they’d have heeded the old adage, “You can’t improve what you can’t measure.”

Methodology

  • We looked for known web analytics platforms and if they are installed on the sites
  • As an indicator of analytics adoption in these countries, we used either the president’s page or the official governmental portal.

Orange is the New Analytics Platform

Check out the following visualization of the research data in Tableau.

We’ve been aware through anecdotal evidence that many governmental agencies deploy Google Analytics Standard or Google Analytics Premium, but this data actually shows these top ranking countries adopt digital analytics and rely overwhelmingly on Google Analytics to deliver results. While the adoption of Google Analytics doesn’t come as a surprise (given it’s user-friendly interface and powerful capabilities), the magnitude of its lead over other tools is a bit surprising.

If you are considering an analytics solution for your government portal, and you choose Google Analytics, you’ll be in the company of the leaders! 🙂

Sharing is caring!

Popular

COVID-19 Crisis Navigator​

In partnership with Dentsu, Cardinal Path helps you distill the overwhelming news and information into a bi-weekly report highlighting emerging trends and insights during the pandemic.

EXPLORE THE REPORT

Analytics Rising Logo

FREE VIRTUAL EVENT

October 14

Practical Strategies Delivered By Leaders of Digital Marketing

Register for #AnalyticsRising and get a Starbuck’s Gift Card when you share the news.

Message Sent

Thank you.

Click here to download access the tool.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Success!
Your message was received.

Thank you.

Message Sent

Thank you for registering.

Thank you for submitting the form.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for registering.​

Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Thank you for submitting the form.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Thank you for registering.

Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.
Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Message Sent

Success! Thank you
for reaching out.