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Ahh the first roundup of May, soon the flowers will be out and the petals falling from the trees and… I’ll be inside writing blog posts. Oh well.

This week we’ve got posts on The Semantic web, product video conversion rates, the splinternet, and why you shouldn’t always trust keyword tools.

 Internet Marketing and SEO
 Web Analytics
  • Not much here this week (where are all the analytics guys? None of my reader list has updated), but did update its service with a bunch of new analytics features. That’s something I guess.
 User Experience
  • GetElastic has a pretty cool case study on the effects of product video on conversion rate. Specifically they examine four hypothesese: Above the fold is better; reduction in competition for clicks is better; a text CTA is better; view size is better. Most of it’s pretty predictable, though having a lot competing elements actually improved viewthrough.
  • Smashing has a post on symmetry, and how the use of balance and composition makes more aesthetically pleasing designs. .
 Miscellaneous links of the week:
  • So Apple hates flash, and their argument is pretty good: it gets in the way of Apple being able to control its upgrade path, since they would be reliant on Adobe updating in order to implement new features without breaking every flash app.
  • Meanwhile, as Groundswell argues, Apple, Google and Facebook are, in effect, creating a splinternet that will confine users to individual networks. I don’t know if I agree with their analysis though. The splinternet they talk about is still interconnected through open systems, and have to be, lest they greatly reduce the value of their own networks, very different than the splinternet I’m used to talking about.
  • Fountains of oil threaten the coast, volcano’s erupt and shut off the connection to North America, piracy, toxic sludge, the arctic is releasing so much methane that you can light it with a match, and Internet Explorer has fallen bellow 60% market share. Truely the end times are upon us.



State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..