Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

As an ardent supporter of local teams, rather than the most successful outfit at any given time, I am frequently antagonized and ferociously vexed by the influence of money in the world of professional sports. Small, family clubs with legions of loyal fans, rich traditions and often trophy laden histories, are commonly and habitually forgotten. As the corporate world lurches further into sports franchises and impinges on the previously untouchable traditions of the past, the little clubs are being left to embrace their position as nothing more than also-rans. To see fine bastions of sporting pursuit relegated to this domain is nothing short of scandalous and nothing more than an utter and ignominious disgrace.

Some may intone that this makes me nothing more than a luddite or somehow suggests that I am exhibiting classic signs of jealousy; in both cases, such accusations are entirely without foundation and based on a patent lack of comprehension on the part of those who level such scurrilous imputations. My ire is merely a reflection of my consideration that big business has its place but, sadly, that now seems to be within sporting organizations to the extent that the landscape has changed forever.

So what on earth has all this circumlocutory nonsense got to do with Website Usability? Keep reading and all will be revealed, lest I digress further. Companies such as Rolex, Audi, Coca-Cola, Samsung, Sony and Mitsubishi are, I think it is indisputable, huge corporations with budgets arguably bigger than the GDP of many small nations. Why, therefore, with all that money at their disposal, do they insist on ignoring the importance of Usability? Their sites are aesthetically pleasing, rather flashy and often fairly decent. That said, as you will see if you take a brief browse through our Usability snapshots, many problems still persist.

It may seem a touch simplistic to some and unimportant to others, but ensuring good usability is something which cannot and must not be relegated, postponed, delayed, or belated. The cynic may intone that usability is not a critical element for well established brands or preposterously pecunious companies, but I beg to differ. Flashy may be splendid for creating a prima facie impression, but usability is the key to successful ecommerce and a memorable user experience.

Sharing is caring!

Popular

COVID-19 Crisis Navigator​

In partnership with Dentsu, Cardinal Path helps you distill the overwhelming news and information into a bi-weekly report highlighting emerging trends and insights during the pandemic.

EXPLORE THE REPORT

Analytics Rising Logo

FREE VIRTUAL EVENT

October 14

Practical Strategies Delivered By Leaders of Digital Marketing

Register for #AnalyticsRising and get a Starbuck’s Gift Card when you share the news.

Message Sent

Thank you.

Click here to download access the tool.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Success!
Your message was received.

Thank you.

Message Sent

Thank you for registering.

Thank you for submitting the form.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for registering.​

Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Thank you for submitting the form.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Thank you for registering.

Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.
Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Message Sent

Success! Thank you
for reaching out.