Just got back in town from another great Google Analytics training day at SMX East (New York City). Thank you to all who attended, it was great meeting you all and I hope I lived up to your expectations.
As I typically do after a workshop, here are the answers, links, and additional references to questions raised that we didn’t have time to address in full details. Feel free to drop me an email if you have an account specific question.
- Weighted Sort in the Google Analytics reports. One of my new favorites features, I love it when Google Analytics does the heavy lifting for the analyst 🙂
- Multiple Custom Variables (MCV), they can be used in many different ways. Here are some ideas:
- Tools to test Google Analytics code on your site
- Payment Gateway & eCommerce Integration
- Search and Replace Filter:
- An example on how to clean up dynamic URLs and make your page names much more meaningful in the GA reports
- Google Website Optimizer (GWO)
- Internal Campaign Tracking
- If you are using a parameter in the URL (e.g. to track an internal campaign, www.mydomain.com/?src=logo) and you don’t want to use the “?” but rather use the “#” in the URL (www.mydomain.com/#src=logo), here is the code you should add to recognize the “#” in the parameter
_gaq.push([‘_setAllowAnchor’, ‘true’]);
- Quality Assurance
- Many of you asked about validating their Google Analytics implementations. A Metric and Reporting planning process as well as a QA process should be in place. This will ensure your implementation will lead to the desired results. In addition, Audits and Validations by third party consultants can be very useful. Here is a link to what E-Nor offers for Google Analytics Audits and Validation (other Google Analytics Certified Partners offer similar services)
- Follow up Webinar: speak with you all on Friday at 10am Pacific
Again, thank you all for attending the workshop and I hope you start putting all the power of Google Analytics in use to help you improve the performance of your website and get better ROI on your marketing campaigns.
10/19/2010 Update
Some of you asked for more technical details on flash and video tracking, here are the links. Enjoy!
Feras
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Chief Technology Officer
Feras Alhlou previously co-founded E-Nor in 2003 and served as President until its acquisition by Cardinal Path in 2019. Feras is passionate about his work with some of the world’s most recognized brands and public sector organizations to deliver data-driven marketing value. A recognized thought leader on the Google Marketing tech stack, he has traveled the globe educating businesses, practitioners, and consultants, and he’s also co-author of Google Analytics Breakthrough: From Zero to Business Impact. Feras received a Masters of Engineering Management degree from the University of South Florida and a Bachelor of Science degree in Electrical Engineering from the University of Tulsa. He is a Certified Web Analyst, Board Member for Red Cross Northern California, and a 3rd-degree black belt in Aikido.
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Feras AlhlouChief Technology Officer Feras Alhlou previously co-founded E-Nor in 2003 and served as President until its acquisition by Cardinal Path in 2019. Feras is passionate about his work with some of the world’s most recognized brands and public sector organizations to deliver data-driven marketing value. A recognized thought leader on the Google Marketing tech stack, he has traveled the globe educating businesses, practitioners, and consultants, and he’s also co-author of Google Analytics Breakthrough: From Zero to Business Impact. Feras received a Masters of Engineering Management degree from the University of South Florida and a Bachelor of Science degree in Electrical Engineering from the University of Tulsa. He is a Certified Web Analyst, Board Member for Red Cross Northern California, and a 3rd-degree black belt in Aikido.