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Oh dear, it’s that day. April 4th, aka. Monday 404. No wonder I had so much trouble waking up…

A fair amount of content this week, with lots from Google, the SEO crew and even the UX/analysis blogs. Some of it is pretty exciting, with topics ranging from ways to speed up chrome to new Google updates to optimizing readership with fonts!


  • Last week, Google announced the latest and fastest version of chrome: ChromeLite. It saves megs off of every page load, speeding up your browsing considerably!
  • Next up, a look at the technology behind Google autocomplete. Pretty rad stuff. Warning: includes psychics.


  • SEO by the Sea breaks down Google’s latest patent: Brin Rank. This poses a reasonable surfer model for the prediction of page relevancy.
  • If the Panda update caused you to drop in rank, SearchEngineWatch discusses the new “bamboo” update, which provides options for re-inclusion of your site into search rankings.
  • One more: Google has released an update to Display Ad Builder to bring it up to date. It now includes a greater variety of ad templates that better match the modern advertising zeitgeist.



  • To improve conversions, Google has released it’s newest typography tool: Comic Sans for Everyone. This has seen increases in readability of nearly 70%, and huge bonuses to percentage of content looked at.

And just in case you hadn’t noticed that these are all April Fools jokes


State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..