Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

We all hate it. Even those who send it hate spam. And when most of us receive it we do exactly what we should: report it. The problem is, what I,, as a sender, consider to be spam is not the same as what you, as a receiver, consider to be spam. Case in point, Map My Ride.

I love Map My Ride. It’s an Android, iPhone, and Blackberry app which uses your phones GPS to map bike rides, giving you wonderful stats like speed, distance, calories burned, energy outputted, and graphs climbs and elevation. All in all, its an incredibly useful app.

Recently they updated their site and app, increasing user friendliness and enhancing features. In the process I also suddenly noticed something in my email:

 

Something struck me wrong about this. Why are they advertising to me? Did I click something at some point in the registration process? Did I “not opt out” while creating my account?

Going through the registration process again it seems that the latter.

Yep, looks like a hidden opt out. A common, if questionable, tactic. I know I am always trying to uncheck this stuff, and when I “miss one” and start getting email, I consider that spam.  And in this case it’s not even classic “soft marketing”, they’re specifically trying to sell me products. They provide a one click unsubscribe, so its probably not a big deal, but at the same time you have to wonder whether you should consider this underhanded. Is it enough to bring the ire of the spam button? They better hope not.

 

Sharing is caring!

Popular

COVID-19 Crisis Navigator​

In partnership with Dentsu, Cardinal Path helps you distill the overwhelming news and information into a bi-weekly report highlighting emerging trends and insights during the pandemic.

EXPLORE THE REPORT

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Success!
Your message was received.

Thank you.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Click here to download access the tool.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Thank you for submitting the form.

Thank you for submitting the form.

Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Thank you for registering.

Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for your submission.

Message Sent

Thank you for registering.

You will receive a unique link to view the webinar via email.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Success! Thank you
for reaching out.