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Blogging from the road this week. On my way to Exact Target Connections ’09 for some direct marketing goodness. Of course, by the time you read this I’ll be at the partners summit. If you’re in the area, find me and say hi.

This week we’ve got the first SEO light (ok, absent) roundup in quite a while. Starting with measuring social media, preventing email unsubscribes, explaining Google Analytics and moving on to measuring the success of branding.


 Internet Marketing and SEO

  • We start the week with word from Google spammaster Matt Cutts, explaining how Google reads robots.txt files. Good for those who are trying to get their duplicate content, private content, and like issues under control.
  • Next up Huo Mah (I know, I know…) and metrics for social media success (this is another Terry VanHornne post).


 Technology

      If you’re running an ecommerce store then you might wantto take a look at Honkiats

roundup of open sources ecommerce shopping carts


 Web Analytics


 Web Usability


 Miscellaneous links of the week:

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Paid media spend by Government websites increased a whopping 139% YoY in 2020.

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