Categories: Google AnalyticsTechnology Services

Segments Out, Dimensions In

Google has made some slight changes to Analytics over the last few weeks. They appear to be just subtle improvements. But could they be preparing the way for bigger enhancements to come?

One change you may or may not have noticed is that Google has changed the “Segment” drop down (above) to a “Dimension” drop down (below). They also moved it to a more visible location inside the header of the data table. The functionality and the options within the drop down box have not changed, and you can still drill down to more detailed “dimensions” of your data.

Author

Corey Koberg

Corey Koberg is Founder and CEO at Cardinal Path.
As a Principal, he has worked with dozens of Fortune 500 companies, such as Google, Chevron, Intel, NBC, Papa John’s, National Geographic, Time Warner, Universal Music, DeVry University, and others, to improve the effectiveness of their digital presence through results-oriented, data-driven optimization. He is the author of Display Advertising: An Hour A Day and several Lynda.com (LinkedIn Learning) titles.
Corey holds a degree in electrical and computer engineering from the University of Illinois and has been involved in Internet-related engineering and consulting for over 15 years, beginning his career in the NCSA labs that developed the world’s first web browser.
Corey is a proud husband and father of three children and enjoys sailboat racing, downhill skiing, and photography. He is involved on a volunteer basis with the University of Illinois and the local Emergency Response Team.
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Corey Koberg

Corey Koberg is Founder and CEO at Cardinal Path. As a Principal, he has worked with dozens of Fortune 500 companies, such as Google, Chevron, Intel, NBC, Papa John’s, National Geographic, Time Warner, Universal Music, DeVry University, and others, to improve the effectiveness of their digital presence through results-oriented, data-driven optimization. He is the author of Display Advertising: An Hour A Day and several Lynda.com (LinkedIn Learning) titles. Corey holds a degree in electrical and computer engineering from the University of Illinois and has been involved in Internet-related engineering and consulting for over 15 years, beginning his career in the NCSA labs that developed the world’s first web browser. Corey is a proud husband and father of three children and enjoys sailboat racing, downhill skiing, and photography. He is involved on a volunteer basis with the University of Illinois and the local Emergency Response Team.