Ruby on Rails, SEO for Competition, and Facebook Analytics – The Monday June 27th Roundup
Big news of the week is the ICANN decision to allow 400-800 new top level domains (TLDs), allowing cities to have their own, as well as all sorts of other minor options. This is going to create some big waves in the internet world, and it will be interesting to see how they plan on implementing this after all the domain camping that came with the first come first serve system.
This week we’ve also got ruby on rails tutorials, SEO for competition, and Facebook analytics.
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We start the week with news from ICANN. Last week the board voted yes in favour of launching 400-800 new TLD’s. These will include names of cities, abstract nouns, and more. Rumor has it that theyre going to use an auction mechanism for selling domains.
Kevin over at Social Media Today is calling on social media people to quit obsessing over numbers. Specifically, he talks about how overall subscriber numbers are ultimately meaningless, next to interaction.
Michael Gray has an interesting post on SEO for your competition. No, he’s not talking about sabotage, but using the competitions keywords – sometimes even branded ones – to rank beside them and “steal” traffic.
Search Engine Land has a post on how to read and use Facebook Analytics, which is kind of useful for both people familiar with other analytics suites and those without an analytics background. They cover a lot of useful things, like how to interpret post views properly (since, you know, a page update wont always appear in a fans news feed), or how to interpret visibilty.
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Get Elastic has an introduction to personas, how to construct them and why they are important for understanding your users/visitors.
Some have compared him to the Dalai Lama, others to Kublai Kahn. When he isn't teaching third world children how to purify water with nothing more than a plastic bottle and a garden hose, he is creating mad waves for surfers off the west coast with little more than a paddle. Some say there is a boat involved, others that he walks on water.
Little is known about his background. he appeared from nowhere 15 years ago and claims heritage from a land with neither want not need. He makes little comment, stating only that it was a pretty cool place.
Fire does not burn him, cold does not hurt him. Words could... but they don't. When he passes, pedals fall off branches. When he speaks, hair tugs at skin, pulling just slightly in his direction.
He does not sleep but he does dream. He has muscled his way into the lives of the famous and whispered his way into their hearts. And in the wee hours he plays oboe softly, as if to sooth the night to sleep.