Categories: Cardinal Path

Resolution #1: Trust Your Data

It’s the start of a fresh new year and for many organizations this means new budgets, renewed focus, and a commitment to grow the business in a way that is meaningful to its stakeholders.

Cardinal Path is no different. We’re regrouping this January with an aim to make this a year of unprecedented success for our clients and continue to grow our business in this lightning-fast-paced industry while staying true to our Purpose – to be our partner’s competitive advantage.

I’m looking forward to our teams working on advanced analytics deployments, cutting-edge data science and programmatic media planning and buying – areas that hold a ton of potential for our clients. This is the year for laser-focused marketing efforts with measured results and more predictable outcomes. And with data at the center of it all, we’ll continue to lead the charge in helping organizations get their data right. Data is the foundation of your competitive advantage in this digital era. If you can’t trust your data, what can you trust?

And while you’re finalizing resolutions, the eBook, A Marketer’s Guide to Digital Priorities for 2015, is filled with sound guidance from some of our industry’s top minds on where to focus your resources for the biggest impact this year, including:

Data Collections Do’s and Don’ts by Justin Cutroni, Google
The Right Talent to Drive Your Data Analytics Strategy by Ginger Conlon, Direct Marketing News
Activating Attribution Models in Your Marketing by Kevin Murphy, Forever 21
Data Visualization by Stephane Hamel, Cardinal Path
Cultural Transformation in the Age of Data by Brian Harris, Western Union Business Solutions

Download the eBook and learn more about getting your data right, attribution modeling, governance, talent, dashboards, and more.

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Here’s to a data-driven New Year! Wishing you all health, success, and happiness.

John Hossack

For more than 10 years John Hossack has been working with companies both large and small to help them improve the performance of their online channels. John’s passions and much of his time are spent focusing on analytics, usability, and conversion testing with the goal of improving user experience and business conversion rates. John has presented at the eMetrics Summit in Toronto 2008, SMX Toronto 2008, 2009, and 2010 Web Analytics Association events, spoke at and emceed the Internet Marketing Conference 2008, 2009, and 2010 in Vancouver and numerous webinars including those of the American Marketing Association. John is a Sr. and Founding Partner at Cardinal Path, a performance optimization firm, as well as being a Past President of the International Internet Marketing Association. Prior to getting involved with the web John was a Treasury Manager and currency trader. John Hossack holds an MBA from the Australian Graduate School of Management and a BSc in Economics from the University of Victoria. John is a contributor to the Cardinal Path blog (CardinalPath.com/blog) and tweets under @vkistudios and @johnhossack John and his wife Pamela currently live in Vancouver British Columbia with their daughter Molly.