Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

Google Analytics has taken the task of getting useful information out of countless bits of raw data and transformed it into a simplified process and user interface.  They do this through a drill-down report interface (think of it like a funnel).  We start out at a 30,000 foot level with the Dashboard view.  You can customize your dashboard with up to 12 report snapshots that can be changed at any time, and get a high level snapshot of what’s happening with your website.

Then the information is separated out a bit in the
Overview Reports.  With an overview you are getting more details than what the dashboard offers for the major report categories: Visitors, Traffic Sources, Content, Goals, and Ecommerce (if you’ve installed and enabled this module).

We can get down still further to the finer points with Specific Reports.  Our specific reports show us the details of the visitors to our sites, where they’re coming from, what they’re looking at,  and the actions they’re taking.  Note that for some specific reports, you’ll see them grouped together – this is denoted with an arrow to the left of the group name (see “Visitor Trending” at left – this is an example of a “group” of specific reports).

Once you’re comfortable navigating through Google Analytics to get at the reports you’ll rely on, you can react quicker, improve your visitors’ experience sooner and increase your ROI.

Up Next:  Getting to Know Your Dashboard

Sharing is caring!

Popular

COVID-19 Crisis Navigator​

In partnership with Dentsu, Cardinal Path helps you distill the overwhelming news and information into a bi-weekly report highlighting emerging trends and insights during the pandemic.

EXPLORE THE REPORT

Analytics Rising Logo

FREE VIRTUAL EVENT

October 14

Practical Strategies Delivered By Top Minds in Digital Marketing

Register for #AnalyticsRising and get a Starbucks Gift Card when you share the news.

Message Sent

Thank you.

Click here to download access the tool.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Success!
Your message was received.

Thank you.

Message Sent

Thank you for registering.

Thank you for submitting the form.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for registering.​

Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Thank you for submitting the form.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Thank you for registering.

Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.
Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Message Sent

Success! Thank you
for reaching out.