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Wednesday, February 8th, 2017, 12-1pm CST

It’s the age-old question: which part of your marketing budget is working for you and which part is being wasted?

In our upcoming webinar with the AMA, you’ll discover how the marketing team at a Fortune 1000 retailer applied a killer combination of data science and technology to solve for this problem with dramatic results: 33% more incremental revenue, with 26% less budget, for an overall 80% improvement in their marketing ROI. 

Plus, learn how marketing budget optimization techniques can deliver transformational insights, including:

  • Expected return on investment for varying scenarios and levels of media spend
  • Likelihood of profit and sales targets being achieved
  • Allocation of budget between brands and sub-brands, campaigns and supporting core products, and between media channels
  • Whether to use a continuity, drip, or burst strategy for your campaign for best results

This session is lead by Irina Pessin, Managing Partner, New York, Cardinal Path, and Andrew Dodds, Managing Partner, Data2Decisions, Canada.