Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

Wednesday, February 8th, 2017, 12-1pm CST

It’s the age-old question: which part of your marketing budget is working for you and which part is being wasted?

In our upcoming webinar with the AMA, you’ll discover how the marketing team at a Fortune 1000 retailer applied a killer combination of data science and technology to solve for this problem with dramatic results: 33% more incremental revenue, with 26% less budget, for an overall 80% improvement in their marketing ROI. 

Plus, learn how marketing budget optimization techniques can deliver transformational insights, including:

  • Expected return on investment for varying scenarios and levels of media spend
  • Likelihood of profit and sales targets being achieved
  • Allocation of budget between brands and sub-brands, campaigns and supporting core products, and between media channels
  • Whether to use a continuity, drip, or burst strategy for your campaign for best results

This session is lead by Irina Pessin, Managing Partner, New York, Cardinal Path, and Andrew Dodds, Managing Partner, Data2Decisions, Canada.


State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..