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The other day, some one in the office recommended I try Rapportive. Being a gizmo geek, I love installing plugins (yes, I am one of those people) and so I jumped at the opportunity to play with a new toy.

Rapportive’s goal is to create “rapport” between individuals by giving them both more information about each other.  And it provides a host of information, including social networks, activity, and more. Take, for example, John:

So right off the bat you have who he is, what he looks like, what his position is, what company(ies) hes involved with, his last three tweets. And… John has a flickr page? No way.

It also has a note section, where you can add your own details about that person. Like a reminder about when they’re going to be out of the office. And how much beer there is in the fridge.

For corporate emails—such as info@—it also creates a summary based on the domain’s front page and meta data. What I like are the inner links, that give us a link to the blog, news, services, and contact, and the fact that it pulls out metadata, giving us a phone number right there. Very nice.

Finally, Rapportive is extensible through “raplets”. Plugins (for a plugin, I know) that let you add details from MailChimp, BookingBug, Brightpearl, Bantam Live, BatchBook, and CrunchBase, as well as giving you options to write your own.

All in all it’s a pretty cool plugin, and much better than the Google advertisement bar. You can install Rapportive from their website for Firefox, Chrome and more, and then all you need is a gmail account.


State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..