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A short while ago our own DavidF scored an interview with Eric Peterson of webanalyticsdemystified.com. For those who dont know him, Eric Peterson is an analytics consultant, keynote speaker, and author of numerous books on web analytics, such as: Web Site Measurement Hacks, The Big Book of KPIs, and of course Web Analytics Demystified. When not writing he acts as a consultant for the likes of PBS, the New York Times, Cnet, and The Wall Street journal. He is also a major proponent of free information, giving all of his research, his presentations, and his white papers away for free on his website.

What do you think the biggest change has been in the Analytics Industry in the past twelve to twenty four months?

I think that the biggest change we have seen in the industry is that there has been a dramatic surge in the interest in the study of web analytics primarily driven by the free Google Analytics service. Hundreds and thousands of companies around the world are looking now at web analytics that would not have before simply because there was a cost barrier in place.

What do you think is the biggest change that will be coming in the next twelve to twenty-four months?

The biggest stories right now are the newly improved Google Analytics version 3.0 product and the economy.

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