Government services and information have never been as readily available to citizens as it is today. The number of touch points has grown significantly in the digital age and includes your web site, social media sites, mobile device access, mobile applications, email, chat as well as the tried-and-true call centers and storefronts. With the growth in the number of these channels has come increasing focus on measuring and understanding their performance.
This two-day course covers all the bases: from the fundamentals of web analytics to mobile measurement. We’ll use practical, real-world examples to demonstrate key concepts and provide hands-on techniques for developing robust metrics and indicators that work regardless of the channel.
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