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Everyone is talking Google’s officially released SEO Report Cards, so – as usual – we’re not. Instead this week we have how to work with multi-regional websites, syncing Google Apps with Microsoft Office, and getting started with conversion testing.

Internet Marketing and SEO
Technology
Web Analytics
Web Usability
Miscellaneous links of the week:
  • Oh my god, they’ve done it. They’ve bloody done it. The mad geniuses at Offisync have created a means to integrate Microsoft office and Google Docs. This will, they claim, allow you to write a doc in Microsoft Word and when you save it, have it sync with a Google Doc.
  • The Harvard Business Review has some tips to being a good public speaker. Of note, listen to your audience. Ignoring them and just talking leads to unengaging presentations that do little more than help people catch up on their sleep.

 

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Paid media spend by Government websites increased a whopping 139% YoY in 2020.

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