Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

Site migration doesn’t have to be difficult. If you can take care of a few small tasks along the way, you can make life for the search engines and your users much easier, as well as transferring value from the old site to the new one.

  • You will want to have redirect pages with links to the same content on the new site that people can click on and search engines can follow
  • Create an attractive error page that will keep visitors from leaving when, not if, they run into pages that no longer exist
  • Have a robots.txt file in the root of the website that will allow search engines to crawl freely
  • Build all your links to point to either the www version of the site or the non-www version of the site, not both!

For more information on website migration and search engine optimization, feel free to contact us.

Popular

State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..

EXPLORE THE REPORT