Site migration doesn’t have to be difficult. If you can take care of a few small tasks along the way, you can make life for the search engines and your users much easier, as well as transferring value from the old site to the new one.
- You will want to have redirect pages with links to the same content on the new site that people can click on and search engines can follow
- Create an attractive error page that will keep visitors from leaving when, not if, they run into pages that no longer exist
- Have a robots.txt file in the root of the website that will allow search engines to crawl freely
- Build all your links to point to either the www version of the site or the non-www version of the site, not both!