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Heavy week for marketing stories, or maybe my attendance of the local AMA conference has just left me noticing those kinds of stories. The latter may be more likely since we’re slightly short on other stories. 

Anyhow, this week we have awesome new updates announced for GA, more PPC myths, new MS languages, and an analysis of web business models versus those of the failing “big industries”.

 Internet Marketing and SEO

  • We start the roundup with our friends at GetElastic, and their PPC Myth series. This one is on whether you should actually kill keywords that don’t convert. They point out several situations in which keywords may be converting, but not showing up in the report.
  • Last week Grokdotcomdotcom hit on a point that we’ve been harping about: don’t fear the reap… negative reviews. In this case they are specifically talking about how trying to edit your way out of negative reviews is. They point out that you simply can not remove negative reviews any more, because there are far too many easily (and often more easily) referenced sites that will allow frank reviews of your product. Instead, embrace negative reviews, because trying to cover them up will just result in more problems.
  • Although I am loathe to post lists, WinningTheWeb has a really good list of prime locations to promote your blog’s rss feed. A few of these I’ve even incorporated since reading it.


  • Microsoft has announced the release of Axum, a parallel programming model for .net.

 Web Analytics

 Web Usability

 Miscellaneous links of the week:


State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..