Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

Vancouver has gone from a city with no seasons to a city where we get every season each week. After several days of warmth and sun, I walked to work amidst the snow today. And now its sunny again.

Our roundup is equally schizophrenic today, with statistics on direct mail, the Google sandbox, Google Analytics school, and CD rights.

 Internet Marketing and SEO

  • We start with emarketer, which is reporting that, for the first time since direct mail started being tracked, direct mail spend is decreasing. According to emarketer, the spend is shifting towards higher-value campaigns, and targeted marketing efforts. This is a great time to start thinking about targeted mailing, much as we’ve been talking about with our piece on permission based email marketing
  • SEOmoz believes that the sandbox still exists. Honestly I thought that people were pretty much in agreement that it existed, at least in a limited fashion, and it surprises me that there’s still discussion on this.
 Web Development

  • Nettuts says I can code faster than you. I can’t, of course, but I can see how the tasks the post it talking about could be immensely useful for coders, SEO’s, marketers, and the like.
  • Aliasoiiryorik has a how to on ColdSpring arrays and structs. I didn’t know you could do that in CF, but then my knowledge of Coldfusion is about up there with my knowledge of the chemical composition of dark matter.
 Web Analytics
 Web Usability
 Miscellaneous links of the week:

  • Two from this week, first Ecommerce missing from retail reporting, which discusses how the standard analysis methods used to establish brick and mortar store success has a major gap in it: its analysis of ecommerce.
  • Second, a strange decision in the world of MP3’s, a US court has ruled that digital music sales are like CD sales. I wonder how far the fair use crowd will be able to take this ruling in an attempt to preserve (or perhaps ‘return’) fair use rights.


COVID-19 Crisis Navigator​

In partnership with Dentsu, Cardinal Path helps you distill the overwhelming news and information into a bi-weekly report highlighting emerging trends and insights during the pandemic.