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A late roundup today, as I’ve been traveling all day and have just gotten access to wifi again. Off to Ottawa to meet the rest of my team, and hopefully get a look at a bit of the heart of Government in Canada.

This week the subject on everyone’s lips is still Google+, and as such we have more on the new Google Analytics Social Plugin, Google’s dropping of 11+ million domains from their index, yahoo shutting down site explorer, and more…



  • It’s finally happening, Yahoo is shutting down Site Explorer. I can hear the SEO’s of the world sighing in unison. Despite its patchy results, Site Explorer was a useful tool for link analysis. MS Webmaster Tools is supposed to pick up where it left off, but SEO Roundtable doubts that we’ll see the same kind of competitive link analysis that Site Explorer offered.
  • I really do enjoy Michael Gray. He seems to full of hyperbole and generally angry, yet somehow he has this odd habit of being right… This time he’s posting on Google’s new pre-loading of pages in Chrome, explaining how this hurts publishers and helps Google’s own advertising. Ok, explain might be the wrong word. Angrily rants? However, he does illustrate the problems that this system is going to cause, making this a good read.



  • L3 Analytics has a comparison of methods to increase conversions. This isn’t a comparison of specific tools, but rather a comparison of the potential value in increasing marketing or optimizing page content. Apparently there was some kind of editorial mix up, so you may want to read the last 5 paragraphs first.
  • Not the usual Optimize content, but this is such a pet topic of mine that I couldn’t not include it (yay double negatives!). Inspired Mag has a history of typography trends, which gives a pretty rad outline of some early typographic ideas. Honestly, the post could be longer (I want more!) but it’s worth a read either way.


State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..