Cardinal Path

Microsoft plans to switch to AdCenter ads exclusively

Its official. Steve Ballmer at MSN has reported they will switch over 100% to AdCenter today. We have been testing the system for several months now, and it does have its issues. Although we have been able to purchase clicks at below market value, we have had very little success using the conversion tracking tools. Either none of the clicks are converting or (more likely) the system isnt working properly. We have also struggled to figure out the reporting application. For the average user it will take some time before you get it. I am a believer in Microsoft, so I know that the products will continue to improve. And it is nice to see them closing the gap with Google and Yahoo by offering their own technologies. Now if they could just sort out their spam filled index.

Author

cp_admin

Share
Published by
cp_admin

Recent Posts

Unlock Growth with Amplitude: Feature Flags & Session Replay

Amplitude is one of the most powerful tools available for understanding and improving the customer…

4 weeks ago

The Power of AI in DV360: Maximizing Performance and Efficiency

AI features in paid media are continuing to become the norm; and leveraging AI features…

1 month ago

Beyond the Dashboard: Why Your Google Analytics Isn’t Driving Real ROI

Are you questioning why your Google Analytics data isn't driving a noticeable return on investment?…

1 month ago

This website uses cookies.