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When you work in one of the fastest- moving industries around, it can be hard to take a step back and think about what it all means for the future. But this kind of thinking is exactly what is needed in order to help your organization realize a strategic, long-term, and data driven marketing approach. Even with all of the marketing technologies available today, we’re only just on the cusp of innovation, and we’ll likely look back on today’s marketers as the pioneers of advancement in the Digital Revolution.

In my latest Martech Today article, I share with you my long term predictions for the future of martech, you can check it out here.

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State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..

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