Cardinal Path’s response to COVID-19 Cardinal Path is sharing all we know to help marketers during COVID-19.  Learn more.

It seems that businesses on the net are reflecting more and more of what is going on in the regular world of brick and mortar stores. In the 'Offline' world we are seeing big box stores like Walmart, Costco and The Home Depot making it difficult for 'Mom and Pop' stores to survive. In the 'Online' world we are seeing something similar where big companies like Amazon and EBay have seemingly unlimited budgets and are targeting an endless number of keywords.

So will there still be room to compete with these giants? With a little bit of love and attention, smaller sites can stay in the race. While these big companies are off bidding on millions of keywords through various advertising platforms they may not have the time or product knowledge to target their ads properly towards individual keywords. As the owner of a smaller site you have the advantage of dealing with less keywords which can give you the time to accurately target your terms with specific ad copy and landing pages. Dealing with less keywords then the big companies also gives you the advantage of being able to test your ads more thoroughly so you are able to find the ones that covert the best.

Big brands are also going to make it more difficult for the little guy in organic search. Google seems to love large powerful websites so we will probably see these sites encompassing more of the market in the future. Just as in Pay Per Click, the advantage that a smaller website has is that it can be much more specific about how it targets keywords. To keep up, small sites won't be able to sit stagnant; they will have to be high quality and consist of great content. As a small website you will want to show value in the industry to gain natural quality links. Big companies will almost always get the quantity of links but as a small site you can target the quality.

Big companies are only going to become more prominent as time goes on, but that doesn't mean there isn't room for the little guy.

Sharing is caring!

Popular

COVID-19 Crisis Navigator​

In partnership with Dentsu, Cardinal Path helps you distill the overwhelming news and information into a bi-weekly report highlighting emerging trends and insights during the pandemic.

EXPLORE THE REPORT

Analytics Rising Logo

FREE VIRTUAL EVENT

October 14

Practical Strategies Delivered By Top Minds in Digital Marketing

Register for #AnalyticsRising and get a Starbucks Gift Card when you share the news.

Message Sent

Thank you.

Click here to download access the tool.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you.

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Thank you

Message Sent

Thank you.

Message Sent

Success!
Your message was received.

Thank you.

Message Sent

Thank you for registering.

Thank you for submitting the form.

Thank you for your submission.

Thank you for your submission.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for your submission.

Message Sent

Thank you for registering.

Thank you for registering.​

Paid media spend by Government websites increased a whopping 139% YoY in 2020.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

2020 Online Behavior Live Dashboard

Message Sent

Thank you for registering.

Thank you for submitting the form.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Message Sent

Thank you for your submission.

Message Sent

Thank you for registering.

Message Sent

Thank you for registering.

Thank you for registering.

Cardinal Path is continuing with its series of free training. Next we are conducting training on Google Data Studio. Check it out here.
Cardinal Path hosted a live session to connect with you and answer all your questions on Google Analytics.
Get all the expertise and none of the consultancy fees in this not-to-be-missed, rapid-fire virtual event.

Message Sent

Success! Thank you
for reaching out.