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To hold it is to love it. To first behold it is was almost spiritual – certainly sensual. But the iPhone is not a Cell Phone, as the table will show.

The line dividing what is to be or not to be a cell phone
has become blurred. Would you buy a phone
if it did not have a camera? Ok, what if
it couldn’t text? What if it had no address book? Or what if it could not
exchange contacts?

Basic SMS requires some form message deletion and forwarding of number editingBasic cell phone call management and SMS functions requires vCard supportBasic cell phone call management requires some form of number editing

If you have an iPhone, you’re seeing where this is going.

If you don’t have one yet, don’t get one  yet. Please don’t
get one … yet
 rather make it your mission to let everyone and Apple know that
you are holding out, waiting for them to launch a real cell phone, now that
they’ve got their feet wet in the communications business.

From a usability standpoint, what functions must a cell
phone have to be considered a cell phone. We compare
the iPhone to the close-to-the-bottom-of-the-range, almost-free-without-a-contract,
brick no cool human would be seen dead using:

Must have’s



Make/Receive callsCheckCheck
Edit number before a callOopsCheck
Speed dialOopsCheck
Voice dialOopsCheck
Send/Receive SMSsCheckCheck
Address BookCheckCheck
Send/Receive contactsOopsCheck
Delete SMS’sOopsCheck
Forward SMS’sOopsCheck
Copy and pasteOopsCheck
Add recipients to SMS replyOopsCheck

While there are Apps out there that attempt to address these
issues, they don’t yet bridge the cellular gap because they don’t integrate
into the iPhone’s architecture or security model.

But wait! Please wait and let everyone know you’re holding
out for the iCell that’s also an iPod.

So fulfilling only 27% of the cell phone requirements, the
iPhone ain’t no cell phone. But then real cell phones ain’t no iPod. And the iPhone is a great iPod  in fact it can
even make calls.


State of Digital Marketing Analytics

The 2020 State of Digital Marketing Analytics examines the marketing technology that supports the world's most successful enterprises and highlights the challenges and strategies for navigating the new normal..